Marketing plans are designed to help OEMs and dealers understand how advertising budgets are expended across various media, models, and markets.
When compared to actual sales results, marketing plans give users valuable insight into the effectiveness of marketing dollar return on investment. It shows where to reduce, and where to increase, marketing effort based on LIVE data.
The monthly summary also provides an overview of the marketing campaigns that were executed each month as well as the budget committed to each activity.
With marketing plans, users may finally know which half of the marketing budget actually works.